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Escorted by their two head lecturers Florence Besson-Reynaud and Guilhem Lobre, the 19 students had first of all the opportunity to listen to managers from the tourist information center of Lyon, who explained the current issues and objectives regarding the promotion of the city brand Only Lyon.
Meeting with Lyons tourism stakeholders
The challenge is then set up: taking into account the experiential marketing and the digital, the students are brought to work in groups on five various issues currently faced by emblematic actors: the Lyon City Boat, the Roman theaters of Fourvière, the Bouchons Lyonnais, the Maison des Canuts and its district La Croix-Rousse as well as the Museum Miniature & Cinéma.
At the end, the objective will be to address relevant proposals aimed to increase the visibility and the attractiveness of Lyon. The students have been, for the rest of the day, prepared to their tasks: they had the privilege to be guided through a city tour before meeting and exchanging with the referent professionals of every group. The day then friendly came to an end around generous traditional dishes in a "Bouchon Lyonnais”.
A project in progress
From now on, the students have all the necessary paraphernalia in order to develop original and concrete ideas for the diverse actors of the destination. A final presentation will take place in Lyon on the 14th of April.
It is therefore an ambitious project, which is going to allow the students to work on their creativity, to put into practice the acquired theory, to lead a project in English language, but also, which will allow them to develop precious contacts and strengthen even more the links among the classmates.
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