Markstrat is a "strategic marketing simulation which offers MBA students and professionals a risk-free platform to test theories and make decisions. Thanks to this marketing strategy simulation game every aspect is real: from competitive forces to the effects of sales, distribution, R and D and advertising. Each team’s actions will have direct consequences on the market, thus competitive analysis is a must. Competitor actions and reactions, new product launches, sales and distribution strategies all define how teams will manage their own product portfolio, R and D projects, positioning, pricing and distribution channels.. "

Markstrats are run with international students who have acquired some basic marketing knowledge and a good command of quantitative techniques. Their minimum level of oral and written English should be B2.
EMBS students and Erasmus students spending their semester in Annecy are involved as well (around 30 students from more than ten nationalities)

Annecy, April 24th - 28th 2017

For the 20th anniversary of Dukenet, 150 students from the
dozen of markstrat_IMG_4981rdsv_petit.jpguniversitiesof the network are expected to participate in this simulation.

  • Hogeschool West-Vlaanderen (Belgium)
  • UBO (France)
  • Seinajoki University of Applied Sciences (Finland)
  • University of Kassel (Germany)
  • Budapest Business School (Hungary)
  • University of Trento (Italy)
  • Avans Hogeschool (The Netherlands)
  • Harstad University College (Norway)
  • University of Economics in Katowice (Poland)
  • University of Bucharest (Romania)
  • University of Western Scotland (UK)
  • Edge Hill University (UK)
  • University of Leon (Spain)
  • CEU Valencia (Spain)
  • Işık University (Turkey).

Annecy, May 9th - 13th 2016

Partner universities:

  • University of Weimar (Germany)
  • University of Trento (Italy)

Annecy, March 20-24th 2015

Partner universities:

  • University of Vaasa (Finland)
  • University of Weimar (Germany)
  • University of Trento (Italy)
  • University of Economics in Katowice (Poland)
  • University of Valencia-Ceu Cardenal Herrera (Spain)