Depending on the objectives and the composition of the Strategic Partnership, projects may be of two types:
- Strategic Partnerships supporting innovation;
Projects are expected to develop innovative outputs, and/or engage into intensive dissemin
ation and exploitation activities of existing and newly produced products or innovative ideas. Applicants have the possibility to request a dedicated budget
for Intellectual Outputs and Multiplier Events in order to directly answer
to the innovation aspect of the Action. These types of projects are open
to all fields of education, training and youth.
- Strategic Partnerships supporting exchange of good practices:
The primary goal is to allow organisations to develop and reinforce networks, increase their capacity to operate at transnational level, share and confront ideas, practices and methods. Selected projects may also produce tangible outputs and are expected to disseminate the results of their activities, although in a way that is proportional to the aim and scope of the project. These results and activities will be co-financed through the standard budget for project management and implementation.
Consume- aware 2016-2019
Aim: Enhancing quality in innovative higher education about consumer awareness.
More infromation to come
Co-ordinator: University of Economics in Katowice
Project website: http://www.ue.katowice.pl/en/events/consume-aware/
MARCIEE (Marketing Communication Innovativeness of European Entrepreneurs) 2014-2016
The importance of entrepreneurs is significant for the economic development of European economies. Entrepreneurs have the chance to differentiate themselves from established competitors in the market with the help of dialogue communication. The new digital communication services in the field of social media provide the entrepreneurs with excellent possibilities to address their clients regardless of limited resources and cultural boundaries.
Entrepreneurs' adaption of modern communication technologies and innovative customer relationship maintaining technologies opens a broad range of research opportunities. Entrepreneurs are often innovators in their domain, but insufficiently trained in establishing and maintaining customer dialogues. Moreover, their levels of customer relationship management differ and they are often not familiar with the use of modern technologies in support of these processes.
One practical aim of MARCIEE is to strengthen the innovativeness of European entrepreneurs and to professionalize their intercultural communication and marketing activities in order to establish competitive advantages over non-European entrepreneurs. The international cooperation of doctoral students, post-docs and other interested researchers makes it not only possible for them to have access to data from different European nations, but also to learn how to cope with intercultural challenges. These concern the contents of research activities (e.g. equivalence of scales in intercultural comparisons) and the differing research traditions, processes and theoretical explanations across cultures.
Two paths exist:
One dedicated to Master's students, the other one to PhD's students.
IAE Savoie MontBlanc is a partner since Fall 2014.
Co-ordinator: University of Kassel