Therefore, IAE offers courses in English, for regular students registered in our Master ITM and incoming students from the partner universities of the ITM network; so the latter can spend one semester in France without proof of proficiency in French.

Courses of French as a Foreign language are also available, in the late afternoon.
 
Location:Chambery campus

Term: Spring (starting early January, see below French as a Foreign language - Ending March 31st)

Application: Mid March - Mid April or early November through Moveonline.

 

Course list 2019-2020

Digital Strategy and Business Model Canvas - 3ECTS

New Consumer Trends - 3 ECTS

Internship and Academic Report - 6ECTS

English Project - 3ECTS

2nd Language Project - 2ECTS

Event Management Concept - 2ECTS

E Travel Management and Marketing - 4ECTS

City Tourism Optimization - 5ECTS

ITMN Online Management Game - 2ECTS

 

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Digital Strategy and Business Model Canvas - 3ECTS

Présentation

Through this course the studnt will discover how digital economy acts as catalyst at the core of business transformation stakes, but alos wwill master main disintermediation phenomena to get an enlighten vision of business threats and opportunities

Objectifs

Get strong skills on leading / coordinating innovative and coherent digital strategy for both :

  • Traditional actors, helping them :
    1. to get full potential of their business
    2. to consolidate their competitiveness and be creative on new fields
    3. to recover market share and restore power balance faced to pure players
  • Pure player actors, helping them to support and reinforce their market position in their growth phase

Pré-requis

  • Manage basic digital skills: SEO, SEA, e-reputation, content and acquisition strategy, web-loyalty, web-customer relationship and social network
  • Business model and Innovation techniques
  • Strong skills in tourism sector 

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New Consumer Trends - 3ECTS

Objectifs

The objectives of this lecture is to investigate current consumer trends that will impact and shape consumption trends in years to come. The lecture will dig into the sociological and psychological dimensions of current trends in order to understand what are the key underpinning foundations of consumer trends. Mastering this knowledge is essential to produce marketing strategies which could not be efficient without an in-depth understanding of consumers.

Pré-requis

Some understanding of tourism marketing: the 7Ps and some elements of knowledge on marketing strategy.

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Internship and Academic Report- 6ECTS

English Project - 3ECTS

2nd Language Project -2ECTS

Event Management Concept - 2ECTS

Objectifs

Explores principles and practices of managing medium- and large-scale events including festivals, conventions, concerts, shows, sporting events, and ceremonies. Emphasizes strategic event design, organization and planning, communications, personnel, and security as well as evaluation and innovation.

  1. To encourage awareness of the nature and significance of events, their costs and benefits along with their social, political and community dimensions.
  2. Knowledge of the major components of event production and their relevance to the type of event being produced.
  3. Be able to accurately assess the challenges and successes of varying types of events. 4) To lead and manage teams implementing events effectively
  4. Understand the role and management of event stakeholders.
  5. Have created a detailed event plan, based upon a specific budget, appropriateness for a given community, and which meets the objectives of the event. 

Pré-requis

Level of English proficiency sufficient for understanding course material and participating in discussion and exercises. 

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E Travel Management and Marketing - 4ECTS

Présentation

This module is made with our strategic partner : Madamevacances.com - Résidence de Tourisme. This module will bring in-depth lectures and keynote talks by specialized professionals, case studies and visits. 

Objectifs

Students will develop full comprehension of e-travel business stakes and challenges

Pré-requis

No preerequisites

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City Tourism Optimization - 5ECTS

Présentation

This module is made with our strategic Partner : OnlyLyon Tourisme & Congrès, Office de Tourisme, Ville de Lyon 

As competition is growing and travellers expectations are changing, destinations need to go beyond mere information by demonstrating, proving and embodying relevant and authentic values, by using new channels and technologies, offering new experiences, marking the difference and surfing on current trends: Experiential and sensorial Marketing is one of the key tools to meet these expectations.

Through this module, students ;

  • Will get strong expertise on Experiential Marketing (tailor made approaches, memorization, depth, intuition and interaction of traveller experiences, authentic links to a destination, extension of brand territory on polysensorial levels)
  • Will be involved in a business challenge for OnlyLyon (DMO of Lyon), with several groups competing to provide concrete, realistic and actionable answers to improve deeply felt experience thanks to experiential marketing and digital technologies, after benchmarking several other international destinations.
  • Will benefit from two day-trips to Lyon to :
    1. participate in high level lectures/conferences from OnlyLyon
    2. present diagnostic, methodology, products and services created to a jury of experts 

Objectifs

  • Ability to lead complete analysis, understand major stakes of public/private side
  • Propose innovative and original project ;To what extent the evolution of product / service :
    1. reinforce the client’s experience intensity and its resonance effect (before, during and after) to the existing  offer ?
    2. are able to meet the new client trends and expectations ?
  • Propose realistic feasible experiential service/product :
    1. To what extent propositions are feasible and realistic  in the  short and medium term ? 
    2. Did you get enough information about achievability and possible implementation ?
  • Arelevant and creative experiential marketing and digital technics
  • Ability to perform from a jury of professionnals
    1. presence and professionalism of oral expression
    2. support quality
    3. answer relevance & conversation quality with the jury
  • Work on a team project

Pré-requis

No pre requisite

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ITMN Online Management Game - 2ECTS

Présentation

This Online Tourism Business Game, created and organized by Dr Anne Queffelec (LaRochelle) in weekly sequences, is a contest for student teams from various universities in the world.

In essence, the participants will be divided into groups to run their respective tourism “companies” and compete for resources as well as customers in the same market. The groups are required to demonstrate hands-on experience and work on challenges based on real-life scenarios, making business decisions (finance, marketing, HRM, CRM, strategic planning, etc) as well as translating them into quantitative terms in order to deliver business results.

Objectifs

This simulated business environment will provide the opportunity:

  • To reinforce and integrate their managerial knowledge and skills
  • To develop skills in competitive diagnosis through the use an analytical mind
  • To improve team management and conflict management in time management
  • To learn know how to react in crisis situations

Pré-requis

Fundamentals in Finance and Marketing

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